Health-focused workshops are a great way to increase awareness about chiropractic and help others learn about a doctor and a clinic. If your clinic decides that a healthy lifestyle workshop or other public discourse is a good fit for your marketing approach, the dialogue below could add to your success. Audio Learners Audio learners need…
Offer a Screening Service
What is a screening? The definition of a screening, courtesy of our friends at Broadcast Wellness- Screening Experts is a process of surveying and evaluating an individual to detect distinct warning signs or symptoms of specific, non-optimum, physical conditions. The results of these actions are: Early detection and intervention allow recommended treatment to be most…
Offer a New Patient Pre-Acceptance Interview
Offer a New Patient Pre-Acceptance Interview Offices can offer pre-acceptance interviews to patients at no charge if:1) this is a routine part of your initial visit procedure, 2) it is not advertised publicly, and 3) no evaluation or treatment has been given. Often, this is the best procedure for patients to come in and find…
Compliant Marketing-It is Possible-But Beware!
You may have already heard the rumors or horror stories of providers who got in trouble with both state and federal authorities over their marketing procedures. The result has been an all or nothing approach to marketing. Not knowing the rules and the options has caused many clinics to miss out on opportunities to increase…
Communication & Compliance
What is Required? Most workforce members have developed their own unique style of communication that is often influenced by their background or secular education. When you bring together these individual styles, the results can sometimes be not so ideal. More importantly, they could cause a clinic to fail to meet required compliance standards. This Rapid…
Training Essentials
Training refers to an act of inculcating skills in a workforce member. Education involves knowledge about a particular system, process or rule. When you combine education with training you are equipping your workforce members for success. One of the biggest impediments to progress and momentum in a practice is that we are so BUSY with…