This video provides an overview to the concept that people will pay cash for massage and offering it in your office is good for both patients and your bottom line. Start here to see the possibilities that exist when providing this popular service with the ease of doing so without the hassle of insurance reimbursement.

Massage Therapy is a Cash Service Insurance benefits can be incredibly restrictive when it comes to massage therapy. Payer policies dictate what services are considered medically necessary, who can perform the service, and the maximum benefit amount per year. This leaves practice owners with a big decision to make—is it better to play the insurance…

The Business Aspect of Adding Massage Every chiropractic office is different – what works for one may not for another. Massage Therapy is a very popular service offered in many offices and Licensed Massage Therapists (LMTs) are experienced professionals that can help patients on their journey to wellness. Adding massage to a practice can have…

This video training walks providers and team members through the considerations necessary to add massage to the practice as a cash service. Because it is sometimes a covered service under an insurance plan or personal injury claim, care must be taken to follow all the rules and regulations associated with offering this service.

Massage Therapy is a Different Entry Point to Your Practice Massage is an excellent cash-based service. It doesn’t take a lot of explanation or effort to show patients the value of paying for this service. Having a massage therapist on your practice team provides great marketing opportunities. The ideal strategy is to train the massage…

Download and save this helpful tool that outlines the important differences between the CPT® code for Massage (97124) and the CPT® code for Manual Therapy (97140). Review it as you consider offering muscle therapies in the office, whether for cash or billable to a third-party payer. Download Support Tool Muscle Therapy Code Infographic