Make More Money with Massage

Massage Therapy is a Cash Service Insurance benefits can be incredibly restrictive when it comes to massage therapy. Payer policies dictate what services are considered medically necessary, who can perform the service, and the maximum benefit amount per year. This leaves practice owners with a big decision to make—is it better to play the insurance…

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Massage Therapists as Employees or Independent Contractors: The Pros and Cons

The Business Aspect of Adding Massage Every chiropractic office is different – what works for one may not for another. Massage Therapy is a very popular service offered in many offices and Licensed Massage Therapists (LMTs) are experienced professionals that can help patients on their journey to wellness. Adding massage to a practice can have…

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The Value of Cash Massage

This video training walks providers and team members through the considerations necessary to add massage to the practice as a cash service. Because it is sometimes a covered service under an insurance plan or personal injury claim, care must be taken to follow all the rules and regulations associated with offering this service.

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Marketing Using Massage

Massage Therapy is a Different Entry Point to Your Practice Massage is an excellent cash-based service. It doesn’t take a lot of explanation or effort to show patients the value of paying for this service. Having a massage therapist on your practice team provides great marketing opportunities. The ideal strategy is to train the massage…

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Muscle Therapy Codes 97124 & 97140

Download and save this helpful tool that outlines the important differences between the CPT® code for Massage (97124) and the CPT® code for Manual Therapy (97140). Review it as you consider offering muscle therapies in the office, whether for cash or billable to a third-party payer. Download Support Tool Muscle Therapy Code Infographic

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Dry Needling

Start by reviewing this brief training that provides an overview of the Dry Needling service, and how it is handled in the world of reimbursement. While there are CPT® codes that describe the service, it’s often deemed “experimental, unproven, and investigational” by third-party payers. That doesn’t mean the service isn’t beneficial to patients. Consider offering…

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