Presenting a Post-Lecture Offer for New Patients

Health-focused workshops are a great way to increase awareness about chiropractic and help others learn about a doctor and a clinic. If your clinic decides that a healthy lifestyle workshop or other public discourse is a good fit for your marketing approach, the dialogue below could add to your success. Audio Learners Audio learners need...
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Offer a Screening Service

What is a screening? The definition of a screening, courtesy of our friends at Broadcast Wellness- Screening Experts is a process of surveying and evaluating an individual to detect distinct warning signs or symptoms of specific, non-optimum, physical conditions. The results of these actions are: Early detection and intervention allow recommended treatment to be most...
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Offer a New Patient Pre-Acceptance Interview

Offer a New Patient Pre-Acceptance Interview Offices can offer pre-acceptance interviews to patients at no charge if:1) this is a routine part of your initial visit procedure, 2) it is not advertised publicly, and 3) no evaluation or treatment has been given. Often, this is the best procedure for patients to come in and find...
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Compliant Marketing-It is Possible-But Beware!

You may have already heard the rumors or horror stories of providers who got in trouble with both state and federal authorities over their marketing procedures. The result has been an all or nothing approach to marketing. Not knowing the rules and the options has caused many clinics to miss out on opportunities to increase...
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What It Takes to Be a Compliance Officer

Living Up to the Job Title The terms Compliance Officer (CO), Privacy Officer (Official), and Security Officer (Official) are terms referred to in the discussion of compliance. One or more workforce members may fill these roles. In a smaller practice, outside people may fulfill the roles while a large hospital might have more than one...
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The Hierarchy of Medicare

The “Ladder” of Medicare It’s important to understand the hierarchal relationship between the Office of Inspector General (OIG), The Centers for Medicare and Medicaid Services (CMS), the Medicare Administrative Contractor (MAC), and the Doctor of Chiropractic (DC). OIG Since it was established in 1976, the Office of Inspector General of the U.S. Department of Health...
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