HIPAA Obligations It is amazing how often we hear providers say that they are an all-cash practice and therefore do not need to implement a HIPAA compliance program. The question is so prominent that the HHS and CMS created an online resource titled Covered Entity Guidance In the provider section of this guidance tool the…
The Basics of HIPAA
Does HIPPA have you feeling overwhelmed? Do you often question the rules and regulations you need to follow in order to be HIPPA compliant? This rapid tutorial is going to help you navigate the waters that is HIPPA and how to be compliant.
What is HIPAA?
The History of HIPAA As healthcare systems evolved with technology advancements, the threat to patient privacy increased. Congress recognized a need to “improve the efficiency and effectiveness of the health care system” and therefore created the Health Insurance Portability and Accountability Act of 1996 (HIPAA). The main focus was to standardize the electronic exchange of…
Reference Documents- Compliant Marketing
Download Reference Documents We have collected several references that address the rules and regulations surrounding compliant marketing. Be sure to download a copy for your compliance manual. You will want to give this serious consideration prior to creating policy and procedures for the clinics marketing strategy. HHS Revisions to the Safe Harbors Under the Anti-Kickback…
Chiropractic Marketing Funnel and Lifetime Patient Loop
Download Support Tool This support tool will assist the clinic in understanding the cycle of bringing a new patient to your door. Take a moment to review the clinics current marketing strategy and analyze how your marketing flow compares. Make improvements where necessary. Marketing Flowchart
Presenting a Post-Lecture Offer for New Patients
Health-focused workshops are a great way to increase awareness about chiropractic and help others learn about a doctor and a clinic. If your clinic decides that a healthy lifestyle workshop or other public discourse is a good fit for your marketing approach, the dialogue below could add to your success. Audio Learners Audio learners need…