Beware of the Use of Social Media Anyone who has ever signed up for Groupon, Instagram, or any of the many online coupon companies has certainly seen the barrage of chiropractic and massage offers that seem to fill our inbox. Often, we assume that because others are doing it, “it must be ok.” Remember, commonplace…
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Decent Exposure While chiropractors may excel in their bedside manner, this skill doesn’t always carry over to external marketing and public events. In fact, internal marketing strategies are often more cost-effective and profitable. So why do we invest time in activities outside of our offices? The answer is straightforward: exposure. Increased exposure leads to a…
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It’s Easy to Ask for Patient Referrals We know from experience and research that patients who are feeling better and getting excellent results from chiropractic care are some of the world’s greatest referral sources. Often, they can’t stop talking about how great they feel. Sometimes, however, it is prudent to remind them that they do…
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Internal Marketing Your brand and practice’s signature style go a long way towards enhancing the patient experience, and furthermore, increases the likelihood that your patients will refer new patients. Satisfied patients might be the most valuable asset your practice will ever tap into. Many Chiropractors report that a significant portion of their new patients came…
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Your Unique Identity What comes to mind when you think of the term “branding?” Do you picture a hot iron tool and the South end of a North-facing cow? Maybe you think of a logo or a jingle you’ve heard on the TV. The point is, when you picture a brand, you probably saw a…
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It would be awesome if everyone knew the benefits of chiropractic care and rushed to fill the offices of chiropractors everywhere. Alas, this is not the case. We rely on many types of marketing and brand awareness to share the importance of and opportunities that exist with chiropractic care. Because of the highly regulated world…
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