One Step at a Time When starting a practice from scratch, one crucial decision to make is whether to attempt to manage by yourself as you start, or to hire team members. Growing a team gradually while sharing job duties is a smart approach for a new business owner. It is essential to create a…
Building Your Dream Team: Staffing Your Office for Success
They say that if you want to go fast, go alone, but if you want to go far, go together. In the world of the business of healthcare, the right team member(s) can make all the difference. This Rapid Tutorial provides insight into the nuances of hiring and staffing your office. It outlines the various…
Sharing Chiropractic Research with MDs for Education and Collaborative Care
One of the most effective ways to educate medical doctors in your community about the role chiropractic can play in patient care is to continually educate them about positive research studies relative to chiropractic. There are likely certain conditions that you really enjoy treating and get great results with, so it’s important that the medical…
It’s Who You Know
You Work Hard – Your Brand Works Harder Your brand is the tireless champion of your practice, working its magic 24/7, 365 days a year. Think of it as your always-on ambassador, connecting with potential patients even when your doors are closed. The stronger and more focused your brand, the more it resonates with your…
Compliant Marketing is Possible
Due to the incredible number of regulations that are placed upon healthcare providers and their practices, we must be aware before we make decisions that could put our practice at risk. Despite the regulations, there are plenty of ways to market compliantly and successfully. This Rapid Tutorial outlines the regulations to be aware of and…
Marketing to the Community
Face To Face As a healthcare provider, becoming actively involved in your local community offers numerous advantages. In addition to attracting potential new patients, participating in community screening events enhances your public relations. It positions you as an expert and authority and potentially drives traffic to your other marketing endeavors. Volunteering in the community and…